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We help business across the UK unlock their sales-peoples potential with affordable, personalised training from skilled industry experts.
We've helped thousands of UK businesses train their salespeople with our award winning programmes.
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Expert-led, custom management training designed to develop sales skills, boost performance, and drive your business success.
TRUSTED BY 1000's OF WORLDWIDE TEAMS
Our In-House Training
Award Winning In-House Training, Designed For Your Specific Needs
Rated 4.8 from 800+ trained salespeople
In-House, Custom Sales Training
Understanding Your Customer & Consultative Selling
Our in-house programmes are built around your organisation’s exact goals, challenges and team dynamics. Every business is different, so instead of a one size fits all approach, we design a tailored solution that fits your needs, budget and preferred format. You choose the focus areas, and we build the right course to deliver real impact.
Influence decision-making with consultative selling
Identify real needs and wants
Understand how today’s customers think and make decisions
Equip your team to sell value by seeing the world through the buyer’s eyes.
Prospecting & Business Development
Build a reliable pipeline and book more qualified meetings.
Handle common pushbacks like “send me info” or “not interested” with confidence
Reach decision-makers easier
Ask better questions, qualify hard, and sell the appointment (not the product)
Sales Process & Meeting Mastery
Structure conversations that advance the deal.
Confirm meetings the right way (C.E.M.E.N.T model) and prepare pre-/post-call actions
Use the key stages of a successful sale and apply a clear sales model
Follow up with discipline so momentum is never lost
Negotiation and Closing
Protect margin and secure commitments without discounting.
Bargain and agree outcomes that stick
Prepare your LIMITS and BATNA
Know the difference between selling and negotiating
What's Included
Expert trainer with industry experience
Real-world tools and templates included
Fully customised training programme tailored to your goals
No obligation quote & zero hidden fees
Flexible delivery: on-site or online, across the UK
CPD-accredited and an ISM recognised
Practical and engaging workshops
Typical duration 1–3 days, with modular programmes over several months available
Unlimited post-course email and phone access to the trainer for up to 6 months, plus reinforcement videos and audios
Suk’s passion for sales development shines through his 10 years in the industry and ongoing CIPD Level 5 L&D studies. His commitment to nurturing sales talent at all levels is evident in his impactful training sessions.
Suk Gill
Trainer
Meet some of our expert trainers
Our trainers have had years of experience both as salespeople and as trainers.
Anne-Louise, with her ILM Level 7 in Business Coaching & Mentoring, has enhanced the sales capabilities of Tesco, Morrisons, and Ernst & Young over 20 years in the field. Her strategic training empowers sales professionals.
Anne-Louise Pemberton
Trainer
Jose is a global sales trainer with a CIM Diploma in Marketing and has boosted businesses from the NHS to TEDx events. His certified coaching techniques offer a worldwide perspective for achieving sales success.
Jose Ucar
Trainer
Our In-House sales training is tried and tested from 9,000+ businesses
1
Discovery & consultation
We start by understanding your business needs, challenges and goals to tailor the right training solution.
Custom programme design
Our experts craft a bespoke training plan that aligns with your objectives and workforce requirements.
2
3
Engaging training delivery
Our trainers deliver interactive, practical sessions designed to maximise learning and engagement.
Application & reinforcement
We provide post-training tools and support to help you apply new skills effectively.
4
5
Evaluation & ongoing support
We assess the impact of the training and offer continued support for long-term success.
From consultation to transformation - a step by step guide to your success
Founded in 2001, we're a leading UK sales training provider led by industry thought leaders like MTD's founder, Sean McPheat.
Thousands of salespeople trained
9,000+ businesses helped
ISM & CPD accredited
Why choose MTD?
Founder Sean McPheat: 5x Author, 173k LinkedIn Followers & Industry Thought Leader
MTD Sales Training are always at the forefront of the latest sales strategies and techniques and have a proven track record in improving bottom line sales performance.
Kevin Belsham
UK Sales & Marketing Director, Taylor Wimpey
We strongly recommend MTD as a training and coaching provider. For their professionalism and for the successful results we’ve achieved.
Maria Gomez
HR Manager, Xerox
We've helped over 9,000 businesses train their salespeople
Here's what some of them have to say:
How do I know if this training is right for my team?
Our tailored approach ensures the training aligns with your team's challenges and goals. We also offer a free consultation to assess your needs.
Your questions, answered
What makes MTD Sales Training different from other providers?
We focus on practical, interactive learning with real-world applications, ensuring lasting results for your team.
Where is the training delivered, and what facilities do you offer?
We deliver training at your workplace, our UK training centres in London, Manchester, and Coventry, or online. Our venues provide a professional learning environment with modern facilities for an engaging experience.
How long does the training take?
Training duration varies based on the programme, from short workshops to multi-day sessions. We can adjust to fit your schedule.
What support is available after the training?
We provide post-training resources, follow-up sessions, and ongoing support to reinforce learning and ensure long-term success.
